Jukeboxes in the Clouds
Wednesday, December 16th, 2009In 2003, Steve Jobs railed against music subscription services, telling Rolling Stone that “People want to own their music.” Now it appears that Apple might be changing its iTune. Apple’s recent $80 million plus purchase of music subscription service Lala suggests that the company that made it easy (and legal) to download digital music files to your iPod or computer might now be envisioning the future of music as a big jukebox in the clouds. One big question is where this will leave users? Another is where it will leave musicians.
People thought Jobs was prescient when he opined in 2003 that music subscription services “are going to fail. Music Net’s gonna fail, Press Play’s gonna fail … . You don’t want to rent your music.” He was right about that. And more recent ventures have borne him out; RealNetwork’s Rhapsody and Best Buy’s current incarnation of Napster have yet to show any real results. So why Apple’s change of tune? In a word — smartphones. Storage strapped hand-held digital devices have wrested some control from wireless carriers over which mobile apps one can use (including music apps), but they can’t compete for storage with the 160 GB of music one can store on a computer.
Then along came imeem — a social media network whose music locker service allowed users to store 80GB of music on their servers, which could then be streamed to a smartphone.




